The Butterfly Foundation is Australia’s leading charity for people with eating disorders. The broader public saw them as a service for teenage girls, though research shows eating disorders occur at any age, often surfacing when bodies change: pregnancy, endo, menopause, transitioning.
To start a new conversation about body acceptance, we started a podcast set in the place that triggers body dissatisfaction, where women naturally open up: The Changing Room.
With leading and emerging voices in the body acceptance space, our campaign reached tens of thousands of women across the country. At diverse ages, sizes and identities - inspiring new conversation and understanding around eating disorders at all life stages.