A new brand for the Australian Federal Police, to welcome more diverse recruits.
People who work for the AFP aren’t the type to brag. But other people tell their story for them, evidenced by the films, books, headlines and podcasts written about their work.
We built a brand platform that honoured that legacy Everyday People, Legendary Work. A recruitment campaign that invites new voices to the story and shows the AFP not just as a career path, but as a place where regular people can do extraordinary things.
